Our team.

Anna Wakefield Anna Wakefield

Anna Teresa Wakefield | CEO & Founder

CEO & FOUNDER

Third time mental health founder. 10 years experience building, leading and scaling impact-focused business through technology, community and storytelling.

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Anna Wakefield Anna Wakefield

Antonia Mills | COO & Founder

COO & FOUNDER

10 years experience with care-providers and NHS trusts, leading business growth and retention through product & customer experience design.

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Anna Wakefield Anna Wakefield

Rosie Newman | EFT Lead

EFT Lead

Accredited Clinical EFT Practitioner with a background in education and fostering, specialising in emotional healing, trauma recovery, and resilience building through evidence-based tapping techniques.

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Anna Wakefield Anna Wakefield

Dunya Mladenovic | Group Therapy Lead

GROUP THERAPY LEAD

Clinical Psychologist and internationally certified Transactional Analyst with extensive experience in supporting individuals living with eating disorders.

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Anna Wakefield Anna Wakefield

Kathleen Mawson | Therapeutic Advisor

THERAPEUTIC ADVISOR

Consultant psychiatrist & senior lecturer at the University of Stellenbosch. Overseeing acute admissions and the Eating Disorders Unit at Tygerberg Hospital.

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Anna Wakefield Anna Wakefield

Barnaby Joy | Real Estate Advisor

REAL ESTATE ADVISOR

Ex-Freshfields lawyer. Over 20 years experience in real estate development and financing with a £1bn transactional and development track record.

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